What is it really like to be a blogger – is it a dream job or hard work? From the outside, the life of a blogger seems exciting – collaborations, travel, glamorous events, and lots of freebies. But is it really that easy to be successful with a blog? When people think of bloggers, they often picture a pretty person who has nothing better to do than take selfies all day. Many believe it’s the easiest job in the world, while experienced bloggers say it requires hard work and perseverance. Since I started blogging myself, I know: it’s anything but easy. Today, I’m taking you behind the scenes to show you what it really means to work as a fashion blogger.

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HIGH-QUALITY CONTENT TAKES A LOT OF WORK

I love my job as a blogger. But it’s the most demanding and complex job I’ve ever had – and my previous jobs weren’t easy either. Anyone who thinks a blog fills itself with content is mistaken. High-quality content requires a lot of planning, preparation, creativity, and extensive content creation – from photos and videos to text development, project management, SEO optimization, and much more. Being a blogger means combining multiple professions into one. When I create a blog post, I’m primarily an art director, thinking about how the photos should look, where they should be shot, and what message I want to convey visually. Then comes makeup and hairstyling – something I always do myself. Next, we head to a location (or even fly there, depending on the content or collaboration), and the photos are taken. And that’s no easy task – anyone who has spent 2–3 hours in front of a camera knows what I mean.

PHOTO EDITING: NO MASS PROCESSING, ONLY CUSTOM WORK

After that, I move on to photo editing, which takes a lot of time. After a shoot, I select the best shots and then develop a cohesive look to create a consistent aesthetic. Some bloggers automate their editing processes, but I’m not a fan – every shoot is different, with varying lighting conditions and colors. That’s why I focus on individual editing rather than mass production. Afterward, I optimize the images for the blog and various social media platforms, ensuring that SEO is in place so my blog post can be easily found on Google.

Blogging isn’t just about writing – it also includes managing social media. Instagram, Facebook, Pinterest – all these platforms need to be consistently updated with high-quality content. In addition, I respond to collaboration inquiries and plan new projects. A typical workday often lasts eight hours or more – seven days a week. Weekends or holidays? They barely exist in this profession. Only those who are truly passionate about their blog stick with it in the long run. Especially in the beginning, you have to invest a lot of time in your blog – you need a lot of content to be visible to readers and, of course, to constantly learn new things. If you also have a full-time job (which is common in the early stages) or a family, balancing your dream of having a blog with reality can be a real challenge.

Many see fashion blogging as the perfect dream job: beautiful clothes, travel, exciting events. And yes, there are those glamorous moments. But behind them, there is much more – organization, hard work, and often frustration. Anyone who wants to be successful in the long term needs patience, discipline, and a great passion for content creation. Whether fashion blogging is truly a dream job depends on how much effort you are willing to put in. Is it worth it? – That’s what many would probably ask.

IS BLOGGING A DREAM JOB? MY ANSWER IS – ABSOLUTELY YES!

A fashion blog requires a lot of work, especially when you do it with as much passion and attention to detail as I do. It takes a great deal of knowledge and skill – my previous career in advertising as a graphic designer and art director has helped me a lot. Still, I had to learn so much more and, most importantly, figure out how to organize myself so that everything runs smoothly while still making room for my personal life. Being a blogger requires discipline, organizational skills, and endurance. Your mind is never completely free – even while sitting in a sunny café, you’re already thinking about the next blog post. Meals are often eaten cold because there simply isn’t enough time – many times, a quick story is posted from the restaurant table. I write texts on flights, edit pictures in hotel beds at night, and sometimes even respond to collaboration requests from the bathtub to save time. Does that still sound like a dream job?

The life of a blogger is packed with appointments, and there are no vacations or holidays – content has to be published. And yet, I would still say that it’s my dream job and the best job in the world. Because it brings so much variety, new experiences, and excitement that you rarely find in any other profession. And sometimes, you experience sweet little surprises like the one that happened during an outfit shoot in Salzburg.

A FASHION DOG AS A SWEET SURPRISE

For our latest shoot for mister*lady, we traveled to Salzburg to photograph an off-the-shoulder top. Salzburg immediately enchanted me – the city is incredibly charming and feels like a step back into the 17th century, as if time has stood still there. During the shoot, something unexpected happened: while I was posing in front of the camera, two girls walked by with a black dog and asked me if I wanted to include him in the photos. Of course, I couldn’t resist! We laughed a lot, and the girls were just the sweetest! They handed me the leash, and for a few minutes, I wasn’t posing alone in front of the camera – I had a little four-legged fashion model by my side.

The dog played along perfectly, and in the end, we not only got great pictures but also a beautiful memory. I’m incredibly grateful to the two girls for their spontaneous idea – we all had so much fun: them watching, me working, and the little pup as the secret star of the shoot. And it’s moments like these that make blogging an absolute dream job.

What is your dream job? Let me know in the comments!

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